Difference between sales and marketing (2019) | Difference, meaning,facts

 

difference between sales and marketing

 

Here, we will be talking about the difference between sales and marketing.

Ideally, in a perfect scenario. marketing and sales would be dear companions.

In our reality, they’re not adversaries.

In any case, they likewise aren’t the best of buds.

The difference between sales and marketing, the dissimilarity between the two is very less. And many people get confused between the two. Earlier people used to think there is no difference between sales and marketing.

In this point in time, you must have heard about the terms ”Sales” And ”Marketing” many times. In Marketing, marketers are more focused on the customer’s needs and they come up with solutions to help them. However, In the case of selling, the seller only is stressed on how to sell the given products.

When We are talking about the difference between sales and marketing. What I would say is that both are necessary for one way or the other. As the amalgam of the two is necessary for a successful business profit. For successful business growth. It is indeed very necessary to understand that together ”sales” and ”marketing” is very powerful.

In the recent past, most of the people misunderstood the two terms. They assumed that ”selling” is itself marketing. Or that sales are overrated and marketing is more authoritative.

Ques. Is this above sentence that ”selling” is itself marketing. And there is no difference between sales and marketing. Is this true or false?

Ans. Indeed these are myths. And there is much difference between sales and marketing.

We have to change these issues and appropriately define Sales and Marketing. So why have these contradictions and confusions been permitted to root for such a long time?

difference between sales and marketing

 

Now, with the help of the picture above we can clearly understand the difference between sales and marketing.

Sales are all about making people want your product. It is a push strategy.

However, marketing is a pull strategy. After your products or services are made. Now, you don’t push the product to your customers. Rather you try and understand the needs of your ideal clients.

And how you can solve their problems or needs. The aim of marketing is to ”understand the customer and their needs so well so that the product or services fits them and sells itself.”

Now let us understand What the terms sales and marketing is?

  • Marketing is always done with the notion of one to many
  • It always tells the stories about (company, services, products) to many people
  • This always brings focused results. But not the specifics

In other words, marketing revolves around satisfying the customers. Marketing includes everything from promotion, to market research and advertising. Marketing can be helpful in building a relationship with your target market.

Sales and Marketing are closely related to each other. And the aim of both is to increase profits. Earlier, it was very difficult for people to realize the difference between the two. But now there is a clear difference between the two. And people are handling the two independently.

In general, earlier people used to think that ”Sales” and ”Marketing” are the same. Which was actually not true.

Difference between sales and marketing :

There are a number of difference between sales and marketing. Now, here we will discuss some of them.

  • Sales are the carry-forward of ownership from one person to others for some value. However, Marketing is the overall analysis of the marketplace. Marketing is the analysis of target customers. That you know the behavior of the marketplace. And you make your strategies according to it.

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  • Sales are a direct relationship. Which means one in one relationship. Whereas, marketing is one via many relationships.

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  • Sales only highlight on selling the product which is there. However, Marketing focuses on providing value to customers. In marketing, you educate the customers about the products. And only sell them what they need. Not only what you want to sell.

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  • Sales are a short-term process. However, marketing is a long-term process.

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  • The selling process includes the trading of goods in exchange for money. However, marketing basically is identifying the needs of customers. As well as trying to satisfy them.

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  • In sales, the products are made first and then sold to the customers. Whereas in marketing, Customers are always given first priority. Firstly, the needs of the customer base are identified and then it is sold to them.

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  • Sales most probably use the push strategy. i.e., the customers are forced to buy the products. Whereas, In marketing, the essence of attraction is used. i.e., people come themselves to buy the products.

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  • In sales, the center of attention is individuals. i.e., you contact the customers directly and tempt them to buy your products. However, in marketing, the attention is on a group of people. In marketing, you focus on increasing the value of a product, to help others as well as, bring in sales.

With every enterprise desires to have more revenue and profits. In such a case the separation between marketing and sales is actually ruinous. There is much difference between sales and marketing. But if these two works together. This can actually work in favor of the enterprise.

The thing here is that of course, there is much difference between sales and marketing. Still, sales and marketing are incomplete without each other. How? The reason behind is that you will not get any sales without the marketing procedure. Moreover, your marketing procedure will also scuffle. If you are not getting the desired sales as the end results.

The term ”Sales” and ”Marketing” many a times overlap.

The dominant difference between sales and marketing. Which I already mentioned above is that ”Sales are the direct relationship. Which means one in one relationship. Whereas, marketing is one via many relationships.”

Let me here explain this important aspect a bit more, as this point is a radical aspect in which ”sales” and ”marketing” differ in practice.

Sales contrast in the way. It is a balanced procedure. Between the sales representative and the potential client. This requires dialect changes. As the sales representative is attempting to persuade the client. That the item is the special case that is appropriate for them. Because of a rundown of reasons that are explicit to the client’s circumstance.

On the other hand, Marketing is a more wide topic. As it is not the one to one. Rather, it is the one to many.

Here, marketers are more creative. And uses some strategy in which many people together understand. What the marketing campaign is trying to say. The marketers do so in such a way. That many people altogether find it engaging, and striking.

When we are talking about the difference between sales and marketing. Let us discuss the following:

difference between sales and marketing

  • Sales Vs. Marketing The picture above clearly shows us the difference between sales and marketing.

The marketing procedure is all about creation. Its motive is not to make people go gaga over your products. But the main motive of marketing is to generate leads.

However, sales are the procedure where the salesperson tries to sell their products or services by convincing the clients that their products are useful for them. Whereas, the whole marketing strategy is all about creating a brand which is enchanting and attractive.

And it satisfies the need for what people are looking for. And, sales are, of course, one in one i.e., the salesperson and client kind of relationship. So this was the thick line of difference between sales and marketing.

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  • Data Vs. Relationship Marketing strategy is made. But for making the strategy requires research about many things.

i.e., you need to know the details of your customers, their interest, market research, data analytics, etc. Why do you need to research all these in marketing? So, your marketing strategy doesn’t fail.

And gives you the results you are expecting. And for this, you need to know the details of your surroundings i.e., marketplace.

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  • Sales And Marketing Sales and Marketing perform almost the same functions.

Yet, they are poles apart.

The confusion between the two comes basically from what is the frame of reference one is using while comparing the two. In terms of dissemination, the aim of both is to engross the attention of target clients. And to build a relationship from it.

 

Marketing mediums i.e., websites, advertising, telemarketing are all designed in a way so that they can reach a very large group of people. With a negligible human interaction.

However, in sales, the approach is always direct. Whether, through a phone call or a direct one to one.

Difference between sales and marketing executive:

The variability between sales and marketing executive is –

The sales executive is the tie-up between the enterprise and its clients. An individual who offers the products and services to the customers. To increase revenue.

Whereas, the marketing executive plays a very prime role in various other roles. Such as marketing research, advertising, etc. The marketing executive always tries his/her level best.

To maximize profits by creating sales. As well as by providing the right products to the right customer base. The favorable success of an enterprise. Depends on both the sales and marketing executive. As both of them are responsible for the company’s growth.

Duties Of Sales Executive:

There are many various duties assigned to a sales executive. Such as:

  1. Satisfying the customers
  2. Monitoring the sales performance
  3. Knowing the sales budget
  4. Working together with the distributors as well as suppliers
  5. Making sure that the products are of good quality before selling
  6. Building a relationship with the customers by providing complete support
  7. Always improving the services provided to customers
  8. Taking care of customers satisfaction
  9. Guiding the customers regarding the products
  10. Always trying to achieve the targets
  11. Satisfying the customers who are not satisfied

Duties Of Marketing Executive:

The marketing executive of any field is also assigned with different duties. Such as:

  1. Knowing the market.
  2. Complete understanding about what is happening in the market
  3. Doing marketing research
  4. Complete understanding of customers mindset, their buying behavior
  5. Keeping a track of marketing campaigns
  6. Managing campaigns on various social media platforms
  7. Doing marketing activities
  8. Executives may need to look at digital and online marketing. As it is very useful. Like producing engaging content, managing the PPC (pay-per-click) advertising, etc.
  9. An executive needs to have a creative and analytical mind when planning strategies
  10. Customers buying patterns keeps on changing. So it is very important as a marketing executive to keep an eye on every new trend etc.

Difference between sales and marketing: the difference between market and sales orientation

The prime difference between market orientation and sales orientation.

Is that as an enterprise owner. You need to think that where you can give your focus. Where it is needed and where not.

When you go after the market orientation. You need to give your attention to your customers. Your attention is on the needs and wants of customers. On how you can satisfy your customers’ needs.

That means you can even change your marketing strategies. As per the needs of your target customers.

However, when you are going after the sales orientation. Your focus is mainly on how can you make your products and services better. You focus on how to improve your products better and better.

So that your customers may like your products more.

But one thing, you need to keep in mind is that both these strategies have their own advantages and disadvantages.

Difference between sales and marketing: Why it is important to have a sales strategy?

A mindful crafted sales strategy is indeed very important.

For the survival and growth of a company. As there is much difference between sales and marketing. Still, both are linked too.

Most business owners solely focus on marketing strategies. their plan of action etc.

And they don’t think too much on the sales strategy. Which can be harmful as well as damaging.

Sales strategy actually revolves around making sales and increasing revenues. A sales strategy always focuses on getting real time results.

One thing to keep in mind is that it does not matter how good your marketing plans are. If your sales strategy is not able to bring results. Then it is useless. Every company has some objectives to achieve.

But for it to happen, you, of course, need a well-planned sales strategy.

Difference between sales and marketing: why it is important to have a marketing strategy?

Marketing strategy is necessary because it helps an enterprise achieve its goals.

Companies make a blueprint of marketing strategies. After the research work. Through marketing strategies, it is easier to achieve the objectives of the company.

A marketing strategy always helps to increase the customer base. According to me, the marketing strategy is very essential for any company.

For example, think of the marketing strategy as a roadmap. As both helps you reach your destination. Marketing strategies help you achieve your goals and aims.

difference between sales and marketing

Conclusion There is a fine line of difference between sales and marketing.

Many people still create confusion between the two. Until and unless you don’t practically implement everything. These two terms are bound to get interlinked.

As both are in there place very essential for business growth. So, the next time you will be able to tell someone the fine line of difference between the two terms.

FAQs difference between sales and marketing

B2B is the short form for business to business. It refers to organizations or traders who sell their products or services. Mainly to other organizations, rather than selling it to the customers. It is said that B2B sales are generally a bit complex than B2C sales. The B2B sales are basically of two types. First, is the selling done to meet the needs of any company. Like the supply for any organizations needs for some types of equipment etc. The second is also known as the related supply chain. What I mean here is that you sell your items to a company who then uses your products. To manufacture their own items. You can here take the example of a food wholesaler who sells the food items to a supermarket food chain.
One thing to remember is that sales and marketing are dependent on each other. There is a fine line of difference between the two. There are similar functions between the two. Yet, they are different. Sales only highlight on selling the product which is there. However, Marketing focuses on providing value to the customers. In marketing, you educate the customers about the products. And only sell them what they need. Not only what you want to sell. Sales are a short-term process. However, marketing is a long-term procedure. For successful business growth. It is indeed very necessary to understand that together ”sales” and ”marketing” is very powerful.
Here, marketing comes first it is about knowing what your customers want. And how they want it. Marketing is creating relationships and satisfying customers. It is definitely a very wide term. And it does includes many things like marketing research, the complete understanding of customers behavior patterns etc. Now, comes advertising. You can say that it is the way of telling the people ''Here's what we've got. Here's what it will do for you. Here's how to get it'.'' In other words, advertising is the way of telling the world about your products. Advertising costs money. It is also a sub-part to marketing. Then, comes sales. It is also very important for any organization. As at the end of the day, all a company wants is sales. Sales are all about closing a deal. The offer that has been decided by marketing, circulated by advertising. Now, the work is on sales. It's like telling the clients that the ''price of the product'' is right for its users.
It is a type of purchasing framework where the buyer has a past experience of buying a product and without much thinking is ready to buy it again. It involves regular purchases of low-cost items, For example, bread, and butter. Brand Awareness plays a very important role here. It is also known as habitual response behavior.
It is customers behavior when they purchase anything. Today the customers are smart. Before buying even a face wash. They do research about the best company's face present in the market at that time. The people's buying behavior depends on the items they are purchasing. It will be different when they are purchasing different items. It will be different when a person is buying a food item. And when they are purchasing a car. Their buying patterns have to be different.
This question depends upon what you sell. To whom you sell. And how you sell. Selling a product does not need to be complicated. The first thing you need to do when trying to sell a product is knowledge. The thing here is ''If you cannot tell anything then you cannot sell anything.'' It is important to know your product inside out. Then, it is important to tell the features and benefits of your products to the customers. It is important to answer their queries. Here, you need to make sure the language on the product packaging is clear and easy to read. Make sure to use vivid colors in your products.
B2C is the short form for Business to Customer. This refers to the sales model in which the organization targets individual customers. It has lower-costs than B2B sales. This type of marketing concentrates on large target markets.
The price comes with the product itself. Here, pricing means the amount of money the buyer will pay to the seller in exchange for the product. For deciding the price of a product, a seller needs to consider a number of things such as the market value of the product, demand, and supply etc. When pricing a product, any company needs to ponder properly that if the price of the product is too high or too low. The product will fail in the market. So, the pricing of the product is needed to be done quite carefully.
A product is an item which is offered for selling. A product can either be an item or it can be a service provided. Each and every product is made from a price. And is sold at a cost. The amount that is needed to be charged for the product. Depends on a number of things such as the quality of the product. As well as it depends on the marketplace. A product definitely, needs to be relevant to its users. So, that the users can use it. Any product that is not relevant to its customers. Is a  total waste of money, time and energy.

 

 

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