Digital Marketing For Travel Industry
In recent years digitalization has changed almost everything. The travel and tourism industry is one of the first industries to adopt digital strategies. If we talk about businesses then it started shifting to the digital space. Other than that the medical industry or say the travel industry. Digitalization has impacted everything. That too in a positive way.
Thus, in this guide, we are going to discuss digital marketing for the travel industry.
As a kid traveling was always fun for me. But it was not the same for my father. It was burdensome for him. But things have changed a lot in the travel industry since then! With digitalization, everything is just a click away. From hotel reservations to booking flight seats. Everything can be done easily with just a few clicks.
Do you know the travel industry is known to be the second fastest growing sector in the World.?
The reason behind this is undoubtedly digital marketing. If we talk about today’s intense environment then Digital Marketing is very much important in the travel industry.
Okay, so let us understand this a bit more clearly. Digitalization has made traveling a lot more easier and comfortable, isn’t it?
What you will read in this post:
DIGITAL MARKETING FOR TRAVEL INDUSTRY – HOW DIGITAL MARKETING IS IMPACTING THE TRAVEL INDUSTRY IN A BETTER WAY
As already said the travel and tourism industry is one of the first industries that is impacted by the digitalization that too in a better way?
The travel and tourism industry is one of the first industries that used digital marketing practices to provide better customer experience, to provide their customers with overall travel satisfaction.
The tourism industry always sells experiences, memories. Earlier people used to search and do bookings through computers or desktops. But with the rapid digitalization people have shifted from desktops to smartphones. Now, everything can be easily done with just a few clicks through smartphones. Now, people operate everything on the go.
The marketers from the travel industry understood the importance of digital marketing years back. And that helped them to survive in the fierce competition. Also, they always adopt the newest trends to provide better and better customer service.
Think about it, today Google is the solution to all our queries.
Everything is just a click away. Laptops, smartphones, tablets are very common nowadays. Even a teenager knows how to operate these devices. Before watching a movie, we first check it’s ratings on Google via various sites, shopping is done online, for booking seats in a restaurant we first check about its services on the Internet.
People are unable to imagine a day going without Wifi or mobile data. They cannot go a day without their mobile. That’s how important it has become.
If we talk about the travel and tourism industry. Before hiring a travel industry people first read their reviews on the Internet as they want the better for themselves, before booking any hotel, activities to do in a place.
The people first Google all these things on the Internet, read the reviews, and then they choose the best for themselves.
When a company wants to provide its services to a large community of people. Online marketing is the best and economical medium to reach them. The point is to use the medium your customers are already using. And to provide them the best solution that they couldn’t ignore.
#1. DIGITAL MARKETING FOR TRAVEL INDUSTRY – INCREASING SMARTPHONE USERS
Everyone owns a mobile phone. Before making any travel-related decision. Be it a business owner or a blogger. Every individual research it on the Internet.
Smartphones have become an essential need for every individual. They access information through their smartphones.
Thus, it shows how much important it is to have a website that is well-maintained, responsive, and is updated regularly. Like businesses shifting their focus from traditional to digital marketing.
To make traveling more enjoyable and comfortable for the targeted audiences. Numerous hotel owners, travel professionals have also turned to digital marketing agencies. Thus, from the traditional marketing ways, travel and tourism have completely shifted to online marketing.
To make the whole process more suitable for targeted audiences. Now, from reservations to bookings everything is done online.
As they have realized that digital marketing is the only way to stay connected with their audiences. Thus, now more and more companies are adopting digital marketing strategies. To stay ahead in the fierce competition.
#2. DIGITAL MARKETING FOR TRAVEL INDUSTRY – SEO CAN ALTER PEOPLE’S DECISION
For instance, someone is planning a family holiday in Singapore. They went to Google and searched ”Best Travel Agency to Singapore”. After landing on the page. They will only consider the travel agencies that are ranking on the first page in the top slots.
And compare their services to find the best suitable option for their family.
So, if your business is not visible in the top slots of a keyword then? Then, you will lose your precious customers to your competitors?
What’s the point of doing business in such a scenario?
This aspect is highly important. Monitor and make it very sure that your website is ranking on the first page of the search engine on your specific business keywords.
Google always makes changes to how a website can rank. So, make sure you keep yourself updated with all Google’s algorithms changes.
Other than that, you cannot rank your site without incorporating SEO into your overall website. First, make sure you are writing quality content. Then, optimize your content to make it search engine friendly.
Remember that SEO is never a one-time task, you must do it every time to get results. Add relevant keywords to your content. Make sure you don’t force keywords. Make it look natural. Otherwise, Google might punish you for breaking its rules.
#3. DIGITAL MARKETING FOR TRAVEL INDUSTRY – SOCIAL MEDIA IS A FOREVER TREND
You cannot replace social media from people’s lives. It’s completely impossible. Social sites like Facebook, Instagram are a part of people’s lives. These sites have millions of regular users worldwide. And are highly appreciated by people all around the globe.
For instance, when we are planning to travel somewhere. We tend to look at reviews, stunning photos people have shared for that particular agency or hotel we are planning to visit. People tend to check all these on social sites.
In such a scenario, travel and tourism industries can and should take advantage of various social sites. Because it is used by its customers. Second, it is a cost-effective way of connecting and engaging audiences. Third, when you are consistent on your social sites, sharing stunning images, happy customer reviews, videos, contests. In such a way you will surely make more sales.
Recently, I saw a travel agency run a contest on Facebook and the price was 2 couple tickets for Goa. Numerous people participated in that contest. The post got thousands of likes, shares, comments within a few minutes.
People were highly appreciating that contest.
You see, social sites are an amazing low-cost platform you must use to reach more people and to bring more sales to your business.
#4. ENHANCED CUSTOMER ENGAGEMENT
Earlier with traditional marketing strategies. Customer engagement was not possible. It is possible in this time and age. Using digital marketing strategies you can easily know what is working for your business and where you need to improve.
Through online marketing, you can effectively connect and communicate with your audiences using the mediums they prefer. Get your hands on contests or giveaways on your social media platforms.
You can send a feedback form to your audiences and know their preferences. Or you can send them a form during and after your services. Thus, allowing you to understand your overall performance.
You can know how your customers are behaving on your website or social media channels. Engaging customers now is easy.
When your customers are happy and satisfied with your business. They will not only become your lifelong customers. But they will also share their happy experiences with others Thus, helping your business to get more customers.
Bottom line? Always keep your audience your priority.
#5. NUMEROUS EXPERIENCE-HUNGRY INDIVIDUALS
Now, traveling is not only easy but it’s also comfortable and economical which was not possible in the past. Earlier traveling places frequently were only a part of the movie culture. In reality, people couldn’t manage everything manually. It was tiresome instead.
But now it’s possible. Any place can be visited with just a few hours on the flight. Digitalization made not only our traveling experiences better. Now, from booking to reservations everything is easy as a pie. Everything can be easily done with just a few clicks.
Now, traveling is a part of our culture. People frequently travel to discover the unexplored places, to try the food they never tried. They want to discover culture they never saw before.
With the rapid growth of digitalization. People now can see the real-time experiences of travelers. Through YouTube sitting in your own room. You can see people doing River Rafting, to sky-diving, to visit the Eiffel Tower. You can see and be a part of other’s real-time excitement.
This is what further encourages and motivates the people to experience what they saw.
#6. PERSONALIZATION MATTERS
In online marketing, you can easily monitor the results of your activities with just a few clicks. There’s no need to wait for months and years to see the results.
With a few clicks know one can analyze how a website is performing, how the visitors are behaving, the best and worst-performing contents, how campaigns are performing.
You see, you can monitor everything in real-time. That’s actually a huge reason why digital marketing is the preferred marketing channel.
Thus, it gives you the advantage to make changes accordingly. You can work more on the aspects that are providing appropriate results. And eliminate which is not working.
Through digital marketing, you can collect various data on how your overall business is performing. After analyzing these data you can better experience and understand the preferences of your audience.
Thus, you can provide a better and personalized customer experience on their next voyage.
HOW TO PROPERLY INVEST IN DIGITAL MARKETING
In the travel industry, you sell experiences and memories to the targeted audiences. In this industry, you must follow the latest trends for people to be excited and to buy deals from you. You must follow the latest trends to provide a satisfactory user experience. This is the only way to gain customer loyalty.
”How to do digital marketing for the travel industry.” We will sum up this in three easy steps.
Step 1: LANDING PLACE MARKETING
Remember that you want your targeted audiences to be satisfied. You want to provide them outstanding travel experience without them going through any sort of irritation. Being in an unknown place for the very first thing can bring some stress. As you don’t know the place, its neighboring places, the best spots to visit, the food you must try.
When you think of such things it will bring unpleasant stress.
To help your targeted audience in such a situation. You can write blogs for them that can be shared on social sites as well. In those blogs, you can guide your audiences through everything.
This is an excellent marketing strategy for you to use. Moreover, in this way, you will be helping your audiences through everything. Thus, it’ll make things a little easy for your audiences. Resulting in excellent customer services.
Take this example of Adventurouskate
She’s a travel blogger and teaches women to travel the world safely through her blogs.
You can create something similar for your audiences as well.
Step 2: RESERVATION
In the previous section, we learned how we can make our audience journey trouble-free. By guiding them through various aspects of the traveling destination.
The next thing you can do is to make your audience reservation experience smooth. Offer them a trouble-free and smooth booking experience and they will appreciate you for this.
In this, you can show your audience exciting places to visit in the next travel plan. Show these on the website, places. This can cover your marketing strategies that can offer and guide your audiences to book an exciting destination. Offer your audience irritation-free experiences.
Step 3: MAKE THE IN-FLIGHT EXPERIENCE SMOOTH
No matter how excited we are to visit our travel destination. Traveling from one place to another by flight is a tiresome experience. As a travel service provider, you can make this in-flight experience smooth and entertaining for your audiences.
Numerous airline service providers are now investing in offline websites for their passengers. To make their in-flight experience smooth. On the offline website, the passengers can browse through exciting offers, deals the airline company is providing.
DIGITAL MARKETING FOR TRAVEL INDUSTRY – PRESENT DIGITAL MARKETING TRENDS
Numerous companies ave already shifted from traditional to digital space. Whether you are a ticket reservation company, travel package company, etc. No matter who you are, you can always invest in digital marketing strategies to get the best results.
If you ask whether success through this is guaranteed or not? Well, it completely depends on how out plan and chalk out the strategy for yourself. A proficient digital marketing agency can help you plan everything for your business which can lead to appropriate results. You can get things going for you by hiring a skillful digital marketing agency.
To give you an insight into how digital marketing can work in favor of your business. These are some popular digital marketing trends used by numerous companies.
#1. SOCIAL MEDIA MARKETING
We are aware that social media has become a part of our lives. Sites like Facebook and Instagram have millions of followers worldwide. For instance, you can run a social media campaign targeted to your audiences offering them the best deals and discounts.
You can organically engage your audiences on your page run a contest or giveaway. Provide them with useful traveling tips and ideas.
Investing in social media marketing is an excellent option for you to use.
#2. INFLUENCER MARKETING
Vlogging, live streaming is very popular nowadays. People are no longer satisfied with old-school marketing. They want to see and experience everything in real-time. Digital marketing does give an opportunity to do so. Before traveling to any travel destination people always go online and reads all the comments, feedback, and pictures shared. They want yo make sure that their decision is the best.
People trust influencers more than anything. Thus, you can tap into influencer marketing to build trust among your targeted audiences. Working with the right influencer and you will build trust by connecting your brand name with their image.
#3. VISUAL MARKETING
Now, people want to see everything in real-time. Nothing can beat stunning visuals, 360-degree videos, real-time short videos, etc. Nowadays, businesses are adopting these technologies fast to show their audiences awestruck visuals.
Nowadays, when people visit a travel company website they expect to see stunning images and videos first. Then, only they decide whether to stay on the website to know more regarding the services provided or to leave.
As in the travel industry, you can make use of visual marketing to grab the attention of your audiences and excite them to visit a certain place. After that to set the deal right you can provide them exciting offers and coupons as well.
#4. CONTENT MARKETING
Content writing…!!! The lifeblood of digital marketing. An economical way to connect and communicate with your targeted audiences. From ebooks to photos to videos, everything comes under content. This is actually a wide term. As a travel industry, you must invest in content writing.
For instance, you are a travel agency. You can write blogs about different places to visit, food to eat, a guide to the local market area, etc. You see, all this information will help your audiences to understand the place they plan to visit better.
It is a way of showing your customers that you care about them and you want to make their traveling experience smooth and irritation-free.
CONCLUSION – DIGITAL MARKETING FOR TRAVEL INDUSTRY
Now, we know how digitalization has impacted the travel industry and that too in a positive manner. The flourishing impact of digital marketing for the travel industry is the prime reason why the travel industry is flourishing and has competitive advantages.
Using digital marketing for the travel industry allows you to analyze how people are behaving with everything around them. It helps you to understand the needs of your audience and to provide them with a personalized experience.