Digital Marketing For Travel Industry
In recent years digitalization has changed almost everything. If we talk about business then it started shifting to the digital space. Other than that the medical industry or say the travel industry. Digitalization has impacted everything. It too in a positive way.
Thus, in this guide, we are going to discuss digital marketing for the travel industry.
As a kid traveling was always fun for me. But it was not the same for my father. It was burdensome for him. But things have changed a lot in the travel industry since then! With digitalization, everything is just a click away. It made things a lot more easier and comfortable. And for companies, it bought all positive results altogether!
Do you know the travel industry is known to be the second fastest growing sector in the World.?
The reason behind this is undoubtedly digital marketing. If we talk about today’s competitive environment then Digital Marketing is very much important in the travel industry.
Okay, so let us understand this a bit more clearly. In today’s environment, when everything is just a click away. With digitalization, traveling is made easier for people worldwide.
DIGITAL MARKETING FOR TRAVEL INDUSTRY – HOW DIGITAL MARKETING IS IMPACTING THE TRAVEL INDUSTRY IN A BETTER WAY
Do you know the travel and tourism industry is one of the first industries that is impacted by the digitalization that too in a better way?
The travel and tourism industry is one of the first industries that used digital marketing practices in order to provide better customer experience, to provide their customers with overall travel satisfaction.
The marketers from the travel industry understood the importance of digital marketing years back. And that helped them to survive in the fierce competition. Also, they always adopt the newest trends to provide better and better customer service.
Think about it, today Google is the solution to all our queries. Everything is just a click away. Laptops, smartphones, tablets are very common nowadays. Even a teenager knows how to operate these devices. Before watching a movie, we first check it’s ratings on Google via various sites, shopping is done online, for booking seats in a restaurant we first check about its services on the Internet.
Today, people are unable to imagine a day going without Wifi or mobile data. They cannot go a day without their mobile. That’s how important it has become.
If we talk about the travel and tourism industry. Before hiring a travel industry people first read their reviews on the Internet as they want the better for themselves, before booking any hotel, activities to do in a place.
The people first Google all these things on the Internet, read the reviews, and then they choose the best for themselves.
When a company wants to provide its services to a large community of people. Online marketing is the best medium to reach them. The point is to use the medium your customers are already using. And to provide them the best solution that they couldn’t ignore.
DIGITAL MARKETING FOR TRAVEL INDUSTRY – INCREASING SMARTPHONE USERS
As we already discussed in the previous section that people cannot imagine going one day without their phones. That how important the phone has become in their day-to-day lives. Today, everyone owns a mobile phone. And before making any travel-related decision. Almost every individual research on the Internet.
Thus, it shows much it is important to have a website that is well-maintained, responsive, and is updated regularly. Like businesses shifting their focus from traditional to digital marketing.
Travel agencies have also turned to digital marketing agencies to make their services more suitable to their audiences.
As they have realized that digital marketing is the only way to stay connected with their audiences. Thus, now more and more companies are adopting digital marketing strategies. To stay ahead in the fierce competition.
DIGITAL MARKETING FOR TRAVEL INDUSTRY – SEO CAN ALTER PEOPLE’S DECISION
For instance, someone is planning a family holiday in Singapore. They went to Google and searched ”Best Travel Agency to Singapore”. And after landing on the page. They will only consider the travel agencies that are ranking on the first page. And compare their services to find the best suitable option for their family. No-one visits the second page of Google.
So, incorporating SEO into your overall website content is very important. Remember that SEO is never a one-time task, you must do it every time to get results. The second thing you need to keep in mind is the Google algorithms keep on changing. So, you need to be aware of and make changes where it is possible.
DIGITAL MARKETING FOR TRAVEL INDUSTRY – SOCIAL MEDIA IS A FOREVER TREND
You cannot replace social media from people’s lives. It’s completely impossible. Social sites like Facebook, Instagram are a part of people’s lives. These sites have millions of regular users worldwide. And are highly appreciated by people all around the globe.
For instance, when we are planning to travel somewhere. We tend to look at reviews people are giving that particular agency on their social handles. The people sharing stunning images of hotels and restaurants provided. People tend to check all these on social sites.
In such a scenario, travel and tourism industries can and should take advantage of various social sites. Because it is used by its customers. Second, it is a cost-effective way of connecting and engaging audiences. Third, when you are consistent on your social sites, sharing stunning images, happy customer reviews, videos, contests. In such a way you will surely make more sales.
Recently, I saw a travel agency run a contest on Facebook and the price was 2 couple tickets for Goa. And several people participated in the contest.
You see, social sites are an amazing low-cost platform you must use to reach more people and to bring more sales to your business.
CONCLUSION – DIGITAL MARKETING FOR TRAVEL INDUSTRY
Now, we know how digitalization has impacted the travel industry and that too in a positive manner. The flourishing impact of digital marketing for the travel industry is the prime reason why the travel industry is flourishing and has an edge over others.