On the Internet, you have got several ways to promote your business online. You just have to look actively.
One of the most familiar issues faced by companies is ”They are running out of money and they have to do marketing.”
What can one do in such a scenario?
Numerous people believe that they need a big budget to market their business. But in reality that’s not the case, there are affordable options to promote your business online.
Not every business owner desires to spend a huge amount of cash for marketing purposes in the initial stages of their Startup. And that’s completely fine.
This is the issue faced by small business owners constantly. They think that the available marketing strategies are big-budget.
Trust me, there are plenty of economical ways to promote a business online. And they bring excellent results as well.
In case, you are wondering how you can market your business on a tight budget. Then, get started with these economical ways to promote a business online –
ECONOMICAL WAYS TO PROMOTE YOUR BUSINESS ONLINE –
CREATE A GOOGLE MY BUSINESS ACCOUNT
Well, Google is not only limited to a search engine. It is also a local business directory. Today, almost every business is present in Google my business. Setting up a Google my business accounts has several advantages. Such as –
It enhances your business overall traffic and conversions
Your business shows up in Google Maps
It is overall useful for Search Engine Optimization. It is easier for people to search for your business when they are looking out for the same services and products you provide.
Your customers start to trust your business more
It helps your business to stand out from the crowd i.e., competition
There are several advantages of Google My Business. And businesses listed on these local directories are flourishing with time. If you still don’t own a Google My Business account. It’s high time to get started with it. And start enjoying its advantages.
Have An Excellent Email Marketing Strategy
The second one on our list is definitely Email Marketing. One of the cost-effective strategies to communicate and connect with your targeted audiences.
When you want to promote your business online. Email marketing is the medium you must definitely utilize. It has successfully passed the test of time. Although there are several strategies out there.
Yet there exist several companies that feel that email marketing provides them the highest ROI.
If we talk about 2016, then email marketing was the top marketing channel where worldwide companies were investing. And it provided them excellent results as well.
Create something valuable for the audiences that they desire. Provide them the same for free in return for their email addresses.
You can even go with the free version, you can get started with MailChimp. The good news? You won’t have to pay a single penny for the first 2,000 subscribers.
Desire to enjoy the advantages of email marketing? Get started now.
Another excellent marketing strategy for you when you want to promote your business online. The word ”free”, is attractive for everyone. When you offer something for free or at a discounted price. Then, this strategy can help you to get maximum customers for your business.
You can provide discounts, free trials, etc. It depends on the organization you are associated with. But make sure that you don’t overdo this marketing strategy. Otherwise, your business will end up being bankrupt. So, be careful!
Ask For Customer Reviews
Positive reviews are always powerful.
It makes your business look more authentic. And it gives your visitors the chance to trust your business more. As per recent stats, 84% of people trust reviews, and then they think of doing business with the company.
Positive reviews always have the potential to influence the visitor.
When you have positive reviews on your website, Google My Business Account, Social Media Pages. It makes your business look more credible in every possible way.
Tell you’re happy customers to share their honest feedback. Ask them to share why they signed up with your business. What they liked most and why they are satisfied with your business.
You can even send an email to your new customers (whom you are sure they enjoyed your business) and ask them to post a review.
In a business where there are happy customers, there exist unhappy customers as well. Make sure to resolve the issues your unhappy customers are facing. This way, they will not post a negative review against your business. Try and keep your every customer happy.
Comment On High-Authority Blogs Within Your Niche
When you want to promote your business online. You ought to take blog commenting seriously. Is this strategy helpful? Undoubtedly it is.
But make sure that you write a valuable, relevant comment on the website. Advantages of blog commenting?
When you leave a valuable comment in a higher authority websites. Search Engine is more likely to index your content.
If you write a thoughtful comment on a website. Then your website will get the attention of the audiences of the website you are commenting on. When you write a really insightful comment. People will click back to your website. Thus, your website will get more traffic.
Through blog commenting, you can easily build long-lasting relationships with other bloggers. Giving birth to successful future associations.
It enhances your brand visibility.
You get quality backlinks through.
Do The ”Tasks” Better Than Your Competitors
Several individuals start businesses with the mindset that they can provide something better for the people than the existing market.
Yes! the same is applicable when you want to promote your business online.
Always try to do the things in which your competitors are lacking.
For instance, instead of using the same marketing channels for competitors are using. Search for the channels which are most used by your audiences. And try to make the most of it.
On those channels provide excellent customer service by always being there for your audiences. The bottom line is, always provide value. That is the only way that will make your customers stick by your side.
INVEST IN GUEST-BLOGGING
When you want your customers to be interested in what you provide then guest-blogging is surely an amazing way you must utilize.
By writing an article on a similar niche high-authority website you can take your business in front of people who are really interested in what you provide.
It helps you build authority. After all, your content is recommended by a website those readers trust.
Guest blogging has numerous advantages such as –
- It enhances organic website traffic
- Builds the visibility of your business
- You can grow your network
- It helps you to get quality backlinks
To make the best use of guest blogging sites. Find a high-domain site that is relatable to your own website. Write contents that are relatable and valuable.
Social Media Marketing
The number of social media users worldwide have passed the 3.8 billion mark and is increasing daily. No matter who your targeted audiences are, they are definitely using social media sites. Your every customer is using social media all you need is to find them.
Social media are an excellent platform where you can engage and connect with your audiences. Things to post on social media –
Create Attractive Visual Contents
Use popular hashtags
Engage And Communicate With Your Audiences
Remember, never just promote yourself. First, engage with your audiences, understand their pain points. And then you can mention your brand. But to a limit. Never overdo it.
Another economical way to promote your business online.
HOST A GIVEAWAY
Giveaways and contests are lead generation strategies with huge potential.
If you know how to play the cards right. You can make amazing profits through giveaways. Gifts like Amazon gift vouchers exist. But most of the time they are completely unrelated to your business.
One of the easiest and the most basic way to start a giveaway is to give a free product.
The most important thing here is to give away something valuable and relevant to your targeted group.
The other way round, you can even reward something that is too relatable even if it is small.
Suppose, you are a wedding business. You can giveaway free bridal hairstyles for some specific dates. Or if you are some service-providing business. You can offer a free trial for ten days.
Check out this Giveaway example from Wishpond.
BOOST YOUR BEST-PERFORMING FACEBOOK POSTS
Okay, in the previous section we just learned the organic way of growing a Facebook Page which is undoubtedly an excellent and economical way to promote your business online.
Now, if you ever tried Facebook Ads. You’ll now these Ads are sometimes hard to predict. They fail to bring you the appropriate results.
Before you realize that your every campaign is falling flat. You might end up losing tons of money…!!
That’s a huge wastage of money.
If you don’t know how to play the cards right. There’s a high possibility that you might waste your huge money through Facebook Ads.
So, what’s the alternative to this?
Without investing in Facebook Ads. You can just boost your Facebook post that you already know is performing well.
Facebook page boost is not costly and will surely bring you the appropriate result.
CREATE EXCITING INFOGRAPHICS
Infographics are the most attractive and easy to grasp content for you to create. It can create tons of backlinks for you. Also, it will help you build brand awareness as well.
To get started all you need to do is find data that is appealing to your audiences, i.e., useful and relevant content that are interesting to your audiences.
For example, the growth of the growth hacking industry in the last five years.
Numerous companies outsource the design and content of the infographics. That can be a bit expensive. The good news? You don’t have to do that
For designing your infographic. You can use a tool like Canva
No rocket science. Easy to use!
Hundreds of templates are readily available. All you have to do is select and make changes accordingly.
INVEST IN CONTENT WRITING
As per WordPress, 409 million people view more than 20 billion pages each month. Also, individuals published about 70 million new posts and 77 million new comments each month.
That’s huge content, isn’t it?
Your business must have business blogs. It provides several long-term advantages to your business.
When you want to promote your business online.
You must invest in content writing.
But the thing is just writing and publishing content alone will not work. As there is already intense competition. You need to write quality and relevant content to grab the eyeballs. Also, you’ll have to invest in marketing. Because content writing is incomplete without content marketing.
Remember, to always create contents on the topics in which your audiences are interested in.
When you do invest in content writing regularly. Your blogs will receive a gigantic amount of traffic from Google. Provided that you do invest in the right practices. Also, make sure that you make all your content SEO friendly. Always invest in SEO. How to do it? Let’s understand.
Quora… most of you must be knowing that it is a Q/A site. With more than 300 million active users worldwide. As a business, you must be knowing something that others are eager to learn from you.
To promote your business online. This one is another cost-effective way for you to utilize. It will help you to spread the word about your business to the masses.
To get started with Quora. You can sign up for Quora from your Google account. After this, choose a few interests on the platform (choose the topics that are relevant to your business) Add your business name, appropriate profile photo, a short bio on the platform. For people to learn who you really are.
Then, get started with this platform. As people ask questions from your chosen topic. Provide them insightful in-depth answers. Add visuals, make your answers attractive and relevant.
When you constantly write insightful answers, your answers will receive tons of answers regularly.
As you continue to write regularly. You’ll see people requesting you to answer their questions. This is an amazing way to build your credibility. Build long-term relationships with your audience. An amazing way to acquire new customers for your business.
Tip: Read Quora’s policies and guidelines before starting with the platform.
PARTICIPATE OR CREATE FACEBOOK GROUPS
I sometimes feel this one is underrated than the rest mentioned on the guide. Yet this is a cost-effective way to promote your business online.
It allows like-minded individuals to connect and communicate with each other, build strong-relationships.
You can either join one that is relatable to your business or you can create one as well.
Keep in mind never be overly promotional. Otherwise, you’ll be blocked by the group admin. (Make sure to share valuable contents, ideas with the other members)
Want to promote your business economically?
Get started with Facebook Groups. It doesn’t cost you anything to create or join one. Yet it serves numerous advantages.
GET STARTED WITH VIDEOS
People love to watch videos. The love for video content is spreading like fire.
If you haven’t started with a YouTube channel. What are you waiting for? It’s high time for you to create one.
When discussing YouTube Marketing, many marketers are really doubtful. They feel the urge to be perfect and to be camera-friendly.
But here transparency is the key.
Numerous successful video campaigns are really simple. There’s nothing extravagant about it. Yet it got millions of views.
Wait! I’ll show you something –
Its really simple a cat on a skateboard that’s all.
Make your videos simple and authentic. That’s the best policy.
See, this simple video from Catmantoo, there is nothing extravagant about yet. A simple video of a cat on a skateboard.
Yet it got 10M views.
Insane isn’t it?
That’s the real power of YouTube Marketing. You can also do something creative for your business. Get started now!
CONCLUSION – ECONOMICAL WAYS TO PROMOTE YOUR BUSINESS ONLINE
We hope that you found this article insightful.
Though companies nowadays are investing heavily in paid digital marketing strategies. Cost-effective methods are effective as well.
The strategies mentions above are cost-effective and require just your time and effort and are surely helpful.
But there is no exact strategy that can guarantee your business success. You will have to learn from your mistakes. It will take a lot of experimenting. You will then know what is working for your business and what’s not. But first of all, you need to start working on it!
Let us know in the comments section below the most appropriate cost-effective marketing strategy for your business?