Want to enhance the display advertising campaigns for your business? Do you need help regarding that?
This form of advertising is actually very popular among marketers, isn’t it? Okay, before we proceed to understand some of the powerful ways to enhance display advertising campaigns. First, let us start with the basics
WHAT IS DISPLAY ADVERTISING
Well, marketers all around the globe are spending huge money on display advertising. It is actually a wise idea to first understand the term ” display advertising” in detail.
As already discussed above display advertising is a quite popular method of advertising among marketers all around the globe. The form of marketing is more famous than any other form i.e., LinkedIn Ads, etc.
You must have seen different Ads around the corners of the websites or social sites, isn’t it? Ever noticed it? All campaigns, the ones with simple Ads, or the ones with alluring videos, all such campaigns are classified under-display Advertising.
The display advertising campaigns that are successful actually use a perfect combination of texts, graphics, gifs, videos to stand out from the crowd to grab the attention of the people. The point is, to create such creative and engaging display advertising campaigns that can attract the eyeballs in an instant.
Okay, as you all now understood what is display advertising. Let us start with the other part –
POWERFUL WAYS TO ENHANCE DISPLAY ADVERTISING CAMPAIGNS
So, here is the list of some of the powerful ways to enhance display advertising campaigns. Keep in mind, that to be successful in this optimization is always the key. You just cannot set up everything and press the run button. And expect to get miraculous results. Optimization and monitoring progress always important.
Okay, let’s begin –
EXPERIMENT WITH DIFFERENT TARGETING METHODS
So, till now if you were just using keywords and automatic placements. Now, you need to experiment with the topics as well. When you are using more than one form of targeting it is important to allow the right settings for each targeting method. Make sure that you are not limiting your targeting reach. Also, you are not stretching the same too much.
CREATE THE ADS THAT CAN GO WELL WITH THE TARGETED SITES
In case you are using managed placement (where you can actually pick the sites on which you desire to show your Ads). Well, in such a case do one thing, design your Ads in a way that can go well with the design of the website chosen. Doing this is actually effective in many ways. The point is to complement each other so well, that the colors don’t clash out.
USE SPLIT TESTS MINDFULLY
Try out different things. Make use of different CTAs, different colors, different offers, add new images, animations, etc. Got our point? Change one thing at a point. Also, make sure to check your rotation settings, and set that to rotate indefinitely. This way you will be able to collect accurate data for your split tests.
This way you will actually know what is enhancing your display advertising campaigns, and what is not. Where improvement is needed, and what is ignored completely.
After getting all such information you can actually enhance display advertising campaigns.
NEVER FORGET YOUR NORMAL CAMPAIGN SETTINGS
When you are running display advertising campaigns. You are actually exposed to several options. So, in such a case, it is easy to get carried away. Well, in such a case, make sure you don’t forget your normal settings.
LOCATION – Well, it is possible that you only want to target the place or country where you provide your services at this moment. In case, you want to target various other countries. Make sure that you are doing the same with different campaigns. So, you can easily manage the cash spent.
SCHEDULE – Everything there is a time. Like any other thing, you can actually schedule your display advertising campaigns when they will perform best.
DEVICES ASSOCIATED – In case your display advertisements, are not for mobile devices. Then, don’t bid on these devices. If it can work well, then go with it. Know the devices associated with your display campaigns, then bid accordingly.
KEEP AN EYE ON THE LOST IMPRESSIONS
In case you are missing out on a number of impressions. Then, there are two things for you to do. Increase your bids, the second thing is to optimize your Ads more successfully. On the other hand, you cannot want 100% success impression rates because that means you will always be visible to your audiences and that can be quite annoying as well.
REMOVE UNWANTED CATEGORIES AND POSITIONING
Now, this is very important. Exclude every unsuitable category from your display advertising campaigns. There are surely categories that you don’t want your brand to be associated with. So, this is actually very important as it can create a bad impression in the minds of people.
We have seen expensive course providers placing their Ads on categories of ”free course providers.” This kind of careless thing is actually very damaging to the reputation of your brand. So, be aware!
You can even expand your reach by creating Ads to show in mobile applications. If that suits your category. Within your display network, you can create a new campaign and mark ”Ads in mobile Apps” You get various targeting options as well. So, you can choose accordingly.
LACK OF CREATIVITY
When you are looking for ways to enhance your display advertising campaigns. Lack of creativity is no less than a blunder. The customers come across many such Ads and you have got only a few seconds to grab their eyeballs. So, never fill your Ads with various things that way it will look annoying and will create a brand impression of your brand. Be creative and smart enough with everything!
MAKE USE OF REMARKETING ADS
Call it remarketing or retargeting. Well, when you want to enhance your display advertising campaigns never underestimate remarketing Ads. It can truly enhance your display Ads. This form of Ads is shown to former visitors who visited your website in the past. They are aware of who you are! Follow the best practices and never overdo it as it can be annoying.
ALTER YOUR ADVERTISEMENT DELIVERY SETTINGS
Well, instead of rotating your Ads to get the most leads. When you have enough data, do a thing click on the option ”optimize for conversions”.
Well, we all are aware that no-one wants to see the same Ad again and again when they are browsing the web. This actually creates a very bad impression. And they would want to ignore your brand altogether. So, you need to set a frequency cap on your Ad impressions.
When you do this you will see that the overall performance of your Ad is enhancing. (We would suggest you set the frequency cap of 2-4 times a day)
So, these were some of the powerful ways to enhance display advertising campaigns.
Making an Ad and pressing the run button. And then waiting for miraculous conversions. In this tough competition online, these things never work. You need to act more smartly.
The above discussed are the strategies you must use and that will surely give you the desired results.