How we are supposed to create an inbound digital marketing plan? Well, this is a familiar question we are used to hearing.
The people who are already involved in this sector will already know how tiresome it can be to create a full-fledged inbound digital marketing plan. The inbound digital marketing plan wants you to do smart work in today’s tough competition instead of hard work.
When we want to assist someone with their inbound digital marketing plan. It often leads to discussions of what to do immediately, and what can wait. What can work best and what is not a so good idea.
Whether you are an entrepreneur or someone who wants to revamp their marketing activities. A solid inbound digital marketing plan is the need of the hour. If you desire to get successful results.
INBOUND DIGITAL MARKETING PLAN –
KNOW YOUR POTENTIAL CUSTOMERS
This is the basis of every inbound digital marketing plan. You must know exactly who your buyers are and who do you want to market your business. Without the proper knowledge of this, you cannot proceed further. You cannot get successful without the exact knowledge of your audiences, their preferences, etc.
First, your work is to understand them, they only you can proceed to attract them by providing them with what they want.
UNDERSTAND THE PAIN POINTS OF YOUR AUDIENCES
After you are done with the first step of the Inbound Digital Marketing Plan i.e., to understand and know your potential customers in and out. Now, let’s proceed to the second step of the same. That is to know the reason why your customer is looking for a specific thing. Let us now understand this step in more detail.
Suppose, you are a company that is providing some online courses, that can be helpful for students and graduates looking for a job in the finance sector.
Now, in this case, you must know the pain points of your audience. What are they struggling with, are they looking for a new job or a job change or a better salary? Got the point?
This is now the perfect point that your offers must speak to your audiences about what they desire and how can your services help them achieve that specific thing. You must understand the pain points of your audiences then provide them with the reasons to go with your products i.e., that can solve the issue they are facing.
PEN DOWN A LIST OF POPULAR KEYWORDS
Okay, now you are aware who your potential customers are, and the second part you also know their pain points i.e., their issues. Then, you need to find out how your potential customers are searching for your company, your products, and services.
Keyword research allows you to know how difficult a keyword is. And how many backlinks you need to rank on the first page of Google. Keyword Research all the basis of all online activities. You can also know the price of purchasing traffic from PPC.
Make a list of keywords that are of low, medium, and high competition. There are several keyword research tools out there. Google Keyword Planner is one of them for you to use.
Now, you will know around what type of keywords. You need to write your content. That can help you attract the right kind of audience.
PLAN A STRONG CONTENT STRATEGY
Okay, now let us focus on creating content for your audiences. If done right, it can be very helpful for your over inbound digital marketing plan. Contents are regarded as one of the cost-effective ways to connect and engage with your potential customers.
You need to create such content for your customers so that they can grasp the idea you are trying to convey.
You need to create content for everyone. The people who are in the first stage of becoming your customers. Those people only need general information about your company, your products, and services.
Then, comes the individuals of the second stage. The people who need to know more about what you provide, what are the pros and cons of doing business with you.
Then, the people of the third stage. The people who already purchased your products and services. And they need more information and it’s functions. So, they become your customer forever.
You see there are three stages of your content strategy. First, you need to aware of people, then comes the evaluation process. Last, but not least, you need to create content for people who purchased from your business.
NURTURE YOUR LEADS WITH EMAILS
Okay, so as a business we all know that some people become our customers quickly. While others take some time. Each one goes through a different process altogether. So, it is very important that you need to nurture your leads. Answer each of their queries regularly.
The best medium to do this? Email Marketing. Another cost-effective platform to answer the queries of your customers. Make it a practice to send helpful content to your customers regularly. This way your customers are more likely to engage with your content.
Your emails shouldn’t be full of contents, it should have answers to common questions, testimonials, etc. The contents that can be really helpful to your customers.
We discussed this in this beginning as well. When it comes to Inbound digital marketing plan. There are a number of activities that need to be considered. Starting from website designing, content writing, blogging, social media marketing, analytics, etc.
You see there are a wide variety of activities.
If you are switching from outbound to inbound marketing activities. Then, the sooner you will implement these strategies. The more it will be helpful for the development of your overall business. As Inbound Digital Marketing Plan is cost-effective and measurable. i.e., you can know what is working for your business and what’s not.