What you will read in this post:
What do you understand by PPC?
PPC stands for pay-per-click and it is also called Cost per click. Some of its other names are Call per action, Call per impression etc.. It is a type of marketing in which you pay each time when one of your Ads are clicked. It is a way of buying visitors to your Website rather than trying to earn those in an organic way. Search engine advertising is one of the most famous forms of PPC. It enables the one doing advertisement to offer for advertisement situation in a web search tool’s supported connections when somebody searches on a keyword that is similar to their business advertising. At the point when PPC is working accurately, the amount is very less, in a way that the visit is worth more than what you pay for it.
The following things must be kept in mind for success in PPC campaign – Do research work. See your competitors campaign. See their cost price. Evaluate each and everything. Stay focused. Set goals for yourself that you want to achieve in the upcoming time. Know your reasons for starting PPC Marketing. Choose the right keywords for your PPC campaigns. Choosing the right keywords is everything otherwise you may get poor results. Your success and result depend on the Quality Score so you must take care of that.
Why you need to do PPC Marketing:
- It will give you Instant results
- You have Total control over your campaign and your costs
- It is specific
- You Pay only for performance
- it is Time-bound
What is the Campaign?
A set of ad groups (ads, keywords, and bids) that share a budget, location targeting, and other settings.
What is Ad group?
It is a set of keywords, Ads, and bids that is an important part of how your account is created. Every Ad campaign consists of one or more Ad groups.
What is Google AdWords?
Adwords is an online advertising service made by Google. It is the only and most popular PPC advertisement system around the globe. The AdWords platform permits who wants to create Ad to create ads that appear on Google’s search engine and other Google partners. It works on a pay-per-click method, in which users offer on keywords and pay for each click on their advertisements. Every time a search is put into, Google searches into AdWords advertisers and chooses a set of Ads to appear in the search results page. However, who gets the chance to show up on the search result page depends on the promoter’s Ad Rank, a metric is calculated by multiplying two important factors – CPC Bid (the money a promoter will spend) and Quality Score (an esteem that examine your active visitor clicking percentage, importance, and landing page quality). This systemic way allows winning promoters to achieve potential visitors at a cost that they are comfortable in. It is basically a type of sale. Doing PPC marketing through AdWords is important because, the search engine i.e., Google gets the vast amount of visitors on a daily basis and therefore helps you with the most impressions and clicks to your ads. How often your PPC advertisements show up depends upon which keywords and match types you choose. There are many things that decided how successful campaigns will run but most importantly. You can succeed to a great extent by keeping these in mind – keyword relevance, landing page quality, and the quality score
Step In for PPC work
- Website Analysis
- Keyword Research
- Campaign structure
- Campaign Management
PPC Keyword Research:
Keyword research for PPC can be very time taking, but it is also very important. Your PPC campaign is built around keywords. The most successful AdWords promoters continuously grow and refine their PPC keyword list. If you only do keyword research once, when you do your first campaign, you are surely missing out on hundreds of thousands of valuable, low-cost and highly relevant keywords that could be very useful for your Website.
An effective PPC keyword list should be:
Relevant: Obviously, you would prefer not to pay for the activity that has nothing to do with your business. You need to discover relevant keywords that will prompt a higher click factor, compelling expense per click, and expanded benefits. That means that the keywords you offer have to be firmly identified with the services you offer.
There are five types of keyword search:
- Broad Match – synonyms, related searches, and other relevant variations
- Exact Match – an exact term and close variations of that exact term
- Phrase Match – a phrase and close terms of that phrase
- Broad Match Modifier – close terms but not synonyms or related searches
- Negative Keywords – searches without the term
PPC Process Includes –
Making plans – Doing research work – Doing the campaign – Seeing the results
Website analysis is very important before starting any PPC campaign on that website. It is very important to make sure that the website does not have any problem
- Irrelevant Content
- Irrelevant Keywords
- Navigation problem
- Slow Loading Speed
Different types of Searches – Video Ad, Image Ad, Text Ad
How Google Quality Score Is Maintained –
- Click Through Rate
- Past Performances
- Other Relevancy Factors
- Ad Relevancy
- Best Keywords
Why PPC is a good choice:
It’s useful for searchers – Study shows that the people who search for anything. Tend to tap mostly on paid advertisements than any other type of advance advertisements. This means that people do not mind for being advertised only if the things advertised really fit the one who is searching’s need. When someone searches for some advertisements the results which show up has to be an exact match to what the searcher really needs. Moreover, Google has built up an excellent equation which takes care of that the campaign will address the visitor’s issue.
It’s useful for promoters – Advertisers are offered a kind of method for putting their message before a group of people who are particularly searching out their item. Since the promotors can know what the searcher needs through their kind of questions. Advertisers can easily identify their results with their Ad clicks.
It’s useful for Googlebot – PPC empowers web crawlers to take into account searchers and sponsors all the while. The searchers contain their client base, while the promoters give them their income. The motors need to give pertinent outcomes, as a matter of first importance, while offering an exceedingly focused on, income driving promoting the channel.
Advertisement management –
- Know your reason behind
- Keep your budget in mind
- Know your target audience
- Catchy CTA (Call To Action)
- Use relevant keywords
- Make the relevant landing page
- Know what is working and what is not
- Monitor your campaign
- Be clear
How Does Bidding Works –
Choose The Amount You Need To Spend – Set a monthly budget for your campaign and make sure you spend it well throughout the month.
Select Auction – Place your amount on your selected keywords. Remember like your quality score, landing page are there are few other factors which will affect this
Monitor your campaigns and make changes when you see something not working out as expected.
Know Why PPC Marketing Is Important –
- You only pay for the clicked Ads. PPC campaign which is run through Adwords is used by anybody but it is definitely used for a straight reason. It is never complex, The reasons behind are straight.
- The one doing this kind of marketing has full control and ownership of how much money he or she needs to spend.
- By giving your time in this kind of marketing, One can easily magnify their online profits
- PPC can boost your online SEO. As both are connected to each other. SEO, when done constantly, is very useful for long time business. However, with SEO if you are able to find such keywords which are capable of getting a click and are catchy. Then, both SEO and PPC are powerful enough to drive good traffic in your Website.
- PPC helps you effectively to find the solutions of your query. When your campaign starts going well. You are in benefit as you can see what actually is working in your behalf and what is not
You Can Learn PPC Marketing At Digital Marketing Course In Delhi